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05

Uncertainty

In environmental science and accounting, as in business, uncertainty is a fact of life.

Neither scientists nor business leaders can operate with 100% certainty. Sometimes the information you need to measure and communicate your corporate or product footprint just isn’t as clear, readily available, or precise as you’d like it to be. But uncertainty doesn’t mean the science is flawed – it simply signals an absence of certainty, which, in science, is not only normal, but also expected.

 

That said, uncertainty can create challenges for decision-making around impact reductions or tracking the progress of initiatives. This chapter explores what uncertainty means in the context of sustainability accounting, where it typically lies, how it creates risks, and what can be done to manage it.

Uncertainty is inherent in sustainability accounting. It’s a normal part of life cycle assessments, footprinting, target-setting, and roadmapping exercises. It can stem from variability in the quality of data, methodological choices, or the fact that environmental science is still evolving.

 

Most of the uncertainty lies in scope 3 emissions because these are furthest away from a company’s direct operations and where the majority of secondary data is used. This makes them harder to measure precisely and more reliant on assumptions, methodological choices and proxies.

 

There are three main sources of uncertainty:

1. Sourcing-related uncertainty:

You don’t know exactly what you’re sourcing, how much or from where. Companies often rely on spend-based data or group raw materials together in ways that hinder the granularity needed.

2. Proxies and secondary emission factors:

When companies rely on generic databases, they often use secondary emission factors that may not reflect their actual sourcing or operations. These proxies are typically based on global or regional averages and can mask important differences across geographies, suppliers or practices.

3. Methodological and dataset-related uncertainty:

Even when using established datasets, results are influenced by methodological choices and by how those datasets are constructed. “Global averages” are often derived from limited samples and assumptions, rather than a true representation of all possible sources. Allocation methods, system boundaries and other modelling decisions can further affect the precision of results.

The impacts of uncertainty

While uncertainty is normal, it can lead to risks if not acknowledged and addressed:

  • Misleading conclusions: Targets (and claims) can be unintentionally inflated if underlying uncertainty is underestimated or ignored.
  • Hidden drivers: Smaller, uncertain impact sources can be overlooked, leaving potential levers for improvement untapped.
  • Increased liability risk: With growing scrutiny, companies may be held accountable for their environmental impact and need to defend their numbers.

What to do with uncertainty

While uncertainty is normal, it can lead to risks if not acknowledged and addressed. 

 

Dealing with uncertainty doesn’t mean eliminating it entirely (which isn’t possible) but rather deciding how to act given the circumstances. There are two main ways to reduce it:

  • Improve the quality of generic datasets. Replace obsolete or overly generic proxies with better emission factors, ideally developed for your sector or region. Consistent methodological choices (e.g., allocation rules, end-of-life modelling, biogenic carbon management) also help ensure results are comparable – avoiding “apples-to-oranges” problems.
  • Collect primary data where it matters most. Work with suppliers to capture more granular, site- or product-specific data, especially for hotspots. This reduces reliance on assumptions and averages and brings results closer to the reality of your value chain.

 

Note that reducing uncertainty often entails rebaselining – revisiting and adjusting your original footprint to reflect improved data and identify progress. At the same time, it’s important to acknowledge that very few companies currently measure uncertainty in a formal way. We don’t expect our clients to be doing this today; what matters is recognizing where uncertainty lies and taking deliberate steps to reduce it where it’s most material.

Let’s look at an example:

A company wants to make a claim about how it has reduced its footprint. In 2020, the company’s footprint was estimated at 10 MtCO₂-eq, with an uncertainty range of 4 MtCO₂-eq (8–12 MtCO₂-eq). Because this range was both material and present in key areas identified for improvement, the company implemented levers to decrease its footprint and, at the same time, took the opportunity to improve data quality by collecting more precise data from key suppliers in 2025. By doing so, the footprint decreased and the uncertainty range narrowed to 2 MtCO₂-eq in 2025.

As this change was driven by data improvements, it required the company to rebaseline its corporate footprint from 2020 (see the figure below). Following rebaselining, the 2020 corporate footprint moved from 10 MtCO2-eq (8-12 MtCO2eq) to 9 MtCO2-eq (8-10 MtCO2-eq). In doing so, the company reduced not only its uncertainty but also its baseline emissions, making future progress easier to track with confidence. With this adjustment, the company could identify a “good confidence” impact reduction zone, showing that reductions linked to its climate roadmap were indeed real – even when uncertainty was taken into account.

Figure 15. Example of a roadmap with uncertainty measurements.

When reduction is not feasible or impactful, managing expectations and transparent communication is key to secure buy-in by setting clear internal and external stakeholder expectations. To do so you should:

  • Be transparent about the inherent uncertainty in every model and its implications.
  • Use conservative assumptions in both analysis and communication. Avoid making decisions based on very small differences that may fall within the margin of uncertainty. For example, a 3% change in a full assessment may not be significant enough to reflect a real impact.
  • Consider third-party verification to reinforce credibility.

 

When considering whether to take action to reduce uncertainty or manage expectations, use the matrix below to help determine which course of action makes the most sense for your organization.

 

Note: The following represents a theoretical approach meant to spark initial thinking and exploration, rather than to indicate specific actions to be taken.

Figure 16. Decision matrix for managing uncertainty.

Ultimately, the best way to reduce uncertainty is to work with primary data. But the first step in that direction is to increase visibility on sourcing – knowing what you source, from where, and under what conditions. Greater visibility makes it possible to strengthen the quality of proxies in the near term and provides a practical pathway toward using more primary data over time.

 

 

Finally, we urge you to be careful in how you interpret your numbers. Uncertainty in your data can fundamentally change what they really entail. By understanding where uncertainty lies and taking deliberate steps to address it, you’ll strengthen both your environmental strategy and the credibility of your results.

Recommendations

Recommendation 1

Be transparent about uncertainty.

Acknowledge it in your analysis and communication. Clarity about what uncertainty means for your numbers builds credibility and avoids over-promising.

Recommendation 2

Prioritize where to act.

Reduce uncertainty where it’s most material – in hotspots, or in areas that affect decisions and claims. Don’t waste effort trying to eliminate uncertainty everywhere.

Recommendation 3

Don’t over-interpret small differences.

Avoid making claims based on changes that may fall within the margin of uncertainty. A 2–3% shift on a full assessment is unlikely to reflect a meaningful impact.

Have questions?

We have answers. Get in touch with our team today and let us guide you through the solutions that might help you on your journey toward a sustainable supply chain.

Authors

Charlotte Bande – Global Food + Beverage Lead

Pierre Collet – Global Footprint Lead, France

Alexi Ernstoff – Sustainability Principal, Land + Agriculture

Marcial Vargas-Gonzalez – Global Science + Innovation Lead

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